About The Kingmakers
The Quality
of understanding
Many organisations have access to more data than ever before. Yet clarity often becomes harder, not easier, to find. Layers accumulate. Assumptions become embedded. Distance grows between decision-makers and the realities shaping the choices they need to make.
Our work is to reduce that distance.Through research, cultural intelligence, strategic thinking, and interpretation, we help organisations develop a clearer view of the people and environments that ultimately determine success.For more than two decades, Lara Burn-Heyer has worked at the intersection of human behaviour, culture, trust, and strategic decision-making. Her work spans commercial brands, global development organisations, behaviour change programmes, telecommunications, retail, financial inclusion, and public health — across more than 30 African and developing markets.
Before founding The Kingmakers, Lara held senior roles at Kantar, TNS, Millward Brown, and GfK. Today she works directly with organisations navigating complexity, uncertainty, growth, and change.
Clients are not engaging a consultancy at arm's length. They are working directly with someone who has spent twenty years developing pattern recognition across behaviour, culture, brand, and strategy — across some of the world's most complex and interesting markets.
"Most of the time, the answer is already there. It just needs someone to get close enough to find it."